How Joe Wille protected his business and gave his team peace of mind with Rest Easier.
- Sector
- Packaging and creative industry
- Read time
- 4 minutes
Running a business is consuming. The life admin falls off the list.
Joe Wille built The Packaging Club into something real: a thriving community at the heart of the UK packaging industry, recognised by EY as one of the South's most outstanding entrepreneurs and a member of FEBE (For Entrepreneurs, By Entrepreneurs).
Like most founders, the things that mattered most kept getting pushed down the list. Protections for his business if something happened to him. Protections for his family. And the unspoken wish to give his team the kind of benefit small companies almost never get to offer.
For himself: a business trust, done in plain English.
If something happens to Joe, the business should not stall, get force-sold, or land with people who cannot run it. He used Rest Easier to put that - and the rest of his personal protections - in place without a single solicitor appointment.
Business trust
Holds Joe's interest in The Packaging Club so the business has continuity. Trustees he chose, on his terms, written in plain English.
Will & LPA
A legally sound will plus health and finance Lasting Powers of Attorney. The protections most founders never get round to.
Asset record
One clear picture of what he owns and where it sits. No more “it is all in my head” for the people who would have to pick it up.
For his team: protection normally out of reach.
Small teams rarely get this kind of benefit. Through Rest Easier, Joe gave every team member access to the protections and clarity that usually cost thousands per person across professional fees.
Financial clarity
A clear view of net worth, where money goes each month, and how protected they really are. Updated as life changes.
Guardianship for parents
Employees with kids can name guardians properly. The decision most parents quietly put off for years.
Wills, finally done
A real, legally sound will in a few clicks. For the people who had always been meaning to sort it but never did.
"I had been putting it off for two years. Rest Easier made it feel like something I could actually do this week - for myself and for my team."
It is not about death. It is about peace of mind while you are living.
Here is what people get wrong about wills, LPAs and trusts: they think it is morbid. It is not. For a founder, it is one of the more rational, caring things to get sorted - for the business, the family, the team, and honestly, themselves.
Joe told us the thing that surprised him most was not the paperwork. It was the feeling afterwards. The quiet sense that something he had been carrying was done, that his family was sorted, and that his team had something genuinely valuable he had never been able to offer them before.
Want the same outcome for your team?
A 20-minute walk-through is the fastest way to see how Rest Easier works in practice.